(Reuters) - Nico Rosberg joined other Formula One drivers in promoting a road safety campaign on Saturday, moments before he wrecked his Mercedes in final Monaco Grand Prix practice.The Monaco resident, who was unhurt in the crash, had appeared with team mate Michael Schumacher, Ferrari's Fernando Alonso and Felipe Massa and Renault's Nick Heidfeld to
help FIA president Jean Todt raise awareness for the governing body's 'action for road safety' campaign.
Martin Sorrell, chief executive of advertising agency WPP and involved in designing the campaign logo, also joined the photocall.
Todt told Reuters that German helmet maker Schuberth had provided a special edition model to be auctioned off in aid of the campaign.
He explained that the company had been in breach of the homologation rules earlier in the season.
"It was a couple of grands prix back. I didn't want to impose any kind of financial fine and I asked them to make a special limited edition helmet which could be donated to some specific action for road safety," he said.
"Normally if you don't follow the rules there are some things that have some consequences and I wanted them to make a positive contribution."
A Schuberth spokesman said the helmets had always been safe and legal but there had been a bureaucratic issue and some paperwork was submitted late.
Former Ferrari boss Todt has made road safety a cornerstone of his FIA presidency, with further initiatives planned at grands prix.
"We have 1.3 million people who die on the roads every year, we have 50 million injured and if no action is taken within the next 10 years, we will have close to 2 million people dead on the road and 80 million injured," he said.
help FIA president Jean Todt raise awareness for the governing body's 'action for road safety' campaign.
Martin Sorrell, chief executive of advertising agency WPP and involved in designing the campaign logo, also joined the photocall.
Todt told Reuters that German helmet maker Schuberth had provided a special edition model to be auctioned off in aid of the campaign.
He explained that the company had been in breach of the homologation rules earlier in the season.
"It was a couple of grands prix back. I didn't want to impose any kind of financial fine and I asked them to make a special limited edition helmet which could be donated to some specific action for road safety," he said.
"Normally if you don't follow the rules there are some things that have some consequences and I wanted them to make a positive contribution."
A Schuberth spokesman said the helmets had always been safe and legal but there had been a bureaucratic issue and some paperwork was submitted late.
Former Ferrari boss Todt has made road safety a cornerstone of his FIA presidency, with further initiatives planned at grands prix.
"We have 1.3 million people who die on the roads every year, we have 50 million injured and if no action is taken within the next 10 years, we will have close to 2 million people dead on the road and 80 million injured," he said.
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