mardi 22 mars 2011

UEFA promises increased revenue for TV rights

Europe's governing football body UEFA on Tuesday said that its members would be earning more money from TV rights after agreeing to centralized marketing for Euro and World Cup qualifying matches.
"It is good for small associations because they can plan ahead and it is good for the bigger associations because they will receive more money." the vice-president of the German football federation (DFB) Reinhard Rauball said.

"We are very happy with this decision and supported it from an early stage," he said.
Each association continues to have the right to sell the rights for friendly matches individually.
All member associations agreed to centralized selling of TV rights, UEFA president Michel Platini said on Tuesday at the UEFA congress that is being held in Paris.
"We have managed to secure all 53 signatures and are thus embarking on a great adventure," the Frenchman said.
UEFA has guaranteed all associations more money from the new arrangement, which is to start with the qualifying for the 2016 Euro finals in France.
"It is a step which is meant to guarantee national team football and develop it further," Platini said.
"UEFA has the obligation to ensure that Euro has the standings it deserves. Centralized marketing of TV rights will ensure that all countries can concentrate on football and not be worried about the attractiveness of their opponents' with a view to selling TV rights," he said.

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