dimanche 3 juillet 2011

Copa America designates Martin Solveig’s ‘Ready 2 Go’ as official club anthem for 2011 tournament

Get In! LTD, in association with Temps D’Avance, EMI Publishing, Atlantic Records, Traffic Sports and Beyond Entertainment Agency is proud to announce that Martin Solveig’s song ‘Ready 2 Go’ has been designated the Official Club Anthem of the Copa America Football Championship 2011.

The Parisian born hit maker and global electronic superstar Martin Solveig scores again!

Ready 2 Go featuring Kele is the sensational follow up to the musician’s multi-platinum selling Hello, which achieved worldwide acclaim and catapulted Solveig to the worldwide stage. This latest news, a coup for any artist will ensure the quintessential Frenchman’s journey to the top continues.

The football tournament, which commences on July 1st 2011, will be broadcast to over 196 countries via TV and radio, as well as be shown LIVE on Youtube, a first for any major sporting event and to an estimated accumulative audience of up to 6 billion.

Founded in 1916, The Copa America is one of the world’s most prestigious footballing tournaments featuring a slew of the world’s best players; and on top of that, one of the most viewed sporting events in the world, alongside the Olympics, Superbowl and Fifa World Cup.

In addition to its status as ‘Official Club Anthem’, Martin Solveig’s ‘Ready 2 Go’ will be integrated into broadcasts of the matches, highlights and other coverage as well as well as be played at the stadia and Fan Fests; in a nutshell - there’ll be no escaping it.

www.ca2011.com
www.martinsolveig.com
www.getinpr.com

Stay up to date with all the latest news at Martin Solveig’s Official Facebook Page and the Official Copa America Page.

Notes to Editors:

- Martin Solveig is one of the world’s top electronic music artists, his 2010 single "Hello" has gone on to become one of the best selling dance tracks of recent years, with worldwide sales of over 1.5 million.

- "Ready 2 Go" is the second single from his 4th artist album "SMASH", it features Kele from Bloc Party and has received worldwide critical acclaim. The video was shot in March 2011 at the Stade De France in Paris in front of 65,000 spectators.

- Get In! LTD is the world’s premier 360-degree creative publicity agency, looking after electronic artists such as: Martin Solveig, Avicii, Fedde Le Grand, John Digweed, Bob Sinclar, Yves Larock, Kid Massive, Dimitri Vegas & Like Mike, ID&T Events and Moguai.

- Beyond Entertainment Agency constructed and negotiated the deal on behalf of TRAFFIC Sports, one of the world’s largest sports marketing agencies and the rights owners for the 2011 Copa America championships.

About Copa America Argentina 2011™

Copa America, first played in 1916, is the oldest national team championship in the world and features three of the winningest teams in the history of soccer: Argentina, Brazil and Uruguay which amongst them have won 9 of 19 World Cups and 36 of 42 Copas America. The tournament was originally known as the South American National Team Championship and played during a longer period of time with home and away matches throughout the region. Traffic Sports, the commercial rights agency for Copa America, restructured the tournament in 1987 to be consistent with the World Cup and Euro formats in one host country during a several week period. Several of the greatest players in the history of soccer have displayed their talent at Copa America such as Argentines, Maradona and Di Stefano, Brazilians Pelé and Garrincha, Urguguayan, Pedro Rocha, Paraguayan, Romerito, Chilean Figueroa and Colombian Rincon. The last Copa America, hosted by Venezuela in 2007, was broadcast to 188 countries and showcased Argentine Lionel Messi, and Brazilian, Robinho as rising international stars.

About Traffic Sports

Traffic Sports is one of the leading sports event and management companies in the world with its primary focus being soccer. Traffic Sports was founded in São Paulo, Brazil 30 years ago and continues to be headquartered there. Traffic has regional offices in Miami (Traffic Sports USA) and Lisbon, Portugal. Over the past three decades, Traffic has organized and/or commercialized most of the official international soccer events in the Americas including for example: Copa America (since 1987), Copa Libertadores, Copa Sudamericana, Gold Cup, CONMEBOL World Cup Qualifying, CONCACAF World Cup Qualifying and the FIFA Club World Championship 2000. In 2005 Traffic established its team, academy and player division which currently includes the Fort Lauderdale Strikers (Member of the new North American Soccer League - NASL), Desportivo Brasil (Team and Academy located in the state of São Paulo, Brazil; Affiliated with Manchester United) and Estoril (Team is located in Portugal and currently plays in "Liga Vitalis"). Traffic Sports is part of the Traffic Group, a sports and entertainment group of companies including Rede Globo affiliates in Brazil, a network of newspapers in Brazil (Bom Dia), a television production facility (TV7), a stadium management company (Traffic Arenas), a digital solutions company (M Traffic) and a music event company (Plan Music). For more information, visit www.trafficsports.com

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